The Digital Grocery Opportunity

Market Insights for Sales Teams

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About This Report
How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Digital grocery sales will increase by more than $67 billion over the next four years. This represents a significant opportunity for retailers, but they will have to navigate a complex and competitive landscape to compete in the category. This includes building an online experience that will win over new shoppers who are increasingly price conscious and convenience oriented.

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the digital grocery opportunity.

Specifically, it will:

  • Size the opportunity in digital grocery.
  • Define rising consumer expectations and explain brand and retailer challenges.
  • Propose how brands and retailers can create a digital grocery experience that meets consumer demands.

Here’s what’s in the full report

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authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization