The gaming audience skews younger. Nearly three-quarters (74.2%) of those ages 18 to 24 play video games, per our estimates. For comparison, TV penetration for the same age group is just 58.2% and falling.
Gaming also makes up a larger part of younger users’ media diets. According to Deloitte’s 2022 media trends report, playing video games is the favorite entertainment activity among Gen Z respondents in five different countries (the US, UK, Germany, Brazil, and Japan). Gen Z spends one-quarter of their leisure time playing video games, more time spent than any other medium, per Newzoo. Millennials also spend more of their time gaming than with any other media type.