Within digital audio, podcast listening remains the standout subcategory in terms of growth. Digital audio includes music, digital radio, audiobooks, seminars, and even a new format called “audio-mentaries,” but podcasts continue to be the hottest item. US adult time spent with podcasts will expand by 15.0% this year, reaching just over 23 minutes per day. That amounts to 23.1% of total digital audio time. Five years ago, podcasts only accounted for 9.1% of digital audio time.
Among podcast listeners, the figures are much higher. Only 37.4% of the US population will be podcast listeners this year, but within this cohort, time spent with podcasts will reach nearly 53 minutes per day.