Listenership of streaming music, podcasts, and digital radio will reach new heights this year. Time spent with digital audio surpassed that of radio in Canada for the first time in 2021, and the medium will continue to make gains. For brand marketers, the advertising opportunities are coming into greater focus with the availability of audio-only spots and display ad units for more engaged listeners.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How does the digital audio audience in Canada compare with radio?
How has the audio advertising market developed in service of brand marketers?
What can marketers do to tap into this growing audience?
WHAT’S IN THIS REPORT? Trends in Canada’s audio marketplace, including for podcasts, streaming music, and digital radio, as well as a look at the digital audio ad market.
KEY STAT: The number of digital audio listeners in Canada will surpass 25 million for the first time this year, on par with radio’s reach.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
6charts
Reliable data in simple displays for presentations and quick decision making.
5expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
Key Points
How Big Is the Digital Audio Audience and Opportunity?
Who Are the Players and How Do They Interact?
What Are the Advertising Opportunities for Brands?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.