Digital Advertising Earnings Q4 2024
How digital advertising and streaming companies performed in Q4
Editor’s note: This is the first edition of our Digital Advertising Earnings Q4 Report. We will update this document again on March 3 following additional advertising companies’ earnings results.
The digital advertising landscape is undergoing a major shift, driven by AI investments, search competition, and evolving consumer behaviors. Google and Microsoft are doubling down on AI-powered search and advertising, while social platforms vie for dominance in short-form video and AI-driven commerce. Streaming services continue to lean into live sports and ad-supported tiers to sustain growth, and retail media remains the fastest-growing sector in digital advertising—though competition is intensifying.
Key question: Where are Meta and Google turning for new growth, and how are other advertising players attempting to compete?