Digital advertising is a big business, with hundreds of billions of dollars spent each year. That money has long lured fraudsters to the space, and deceptive practices cost the advertising industry billions annually.
WHAT’S IN THIS REPORT? This report summarizes recent trends in digital ad fraud and its mitigation, and it advises marketers on what they need to understand to keep their budgets reasonably safe.
KEY STAT: The adoption of ads.txt has been one of the most significant recent developments in programmatic ad fraud mitigation. According to measurement firm Pixalate, about three-quarters of leading programmatically enabled publishers have implemented ads.txt.
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