The news: On the heels of its best holiday quarter on record, Dick’s Sporting Goods mapped out its three-pronged long-term strategy.
- Repositioning its real estate and store portfolio by expanding its House of Sport, Field House, and Golf Galaxy formats. House of Sport locations in particular drive stronger engagement, attracting shoppers who spend more time in-store and significantly outspend typical Dick’s customers.
- Doubling down on footwear as a key growth driver. It’s making strategic investments in high-impact marketing and focusing on footwear across both in-store and digital channels.