Despite unease, consumers anticipate AI advertising surge

There’s a revealing disconnect in consumer attitudes toward AI advertising. While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance.

Concerns about AI advertising reflect broader societal worries about the technology's impact. More than 30% of consumers expect AI to negatively affect their lives, which presents a challenge for brands that extend beyond technological implementation. To foster acceptance, companies should actively test and validate AI-driven marketing initiatives that address privacy and control concerns.

Read the full report, US Consumer Sentiment Survey: AI Adoption.