Delivery platforms beef up ad capabilities in play for retail media dollars

The news: Just Eat Takeaway teamed up with ecommerce marketing company Rokt to enable endemic and non-endemic advertisers to pay for placements on its order confirmation and order tracking pages.

  • The capability works across all of the delivery company’s apps and websites, which include Grubhub in the US, Just Eat in the UK, Lieferando in Germany, and delivery brands in 16 other countries.
  • Marketers will have access to over 82 million active customers worldwide.