The news: Neobanks need to adjust their short- and long-term strategies to survive in an uncertain economic environment and remain a dominant force in the banking space.
What’s happening? After a profusion of large investments in neobanks in 2021, investors are now looking for a return on their investments in the form of sustainable profits.
- But neobanks are struggling to reach profitability, and as funding dries up and valuations drop, they’ll need to refine their strategies.
- They will need to move from a customer acquisition mindset to cutting costs and growing profitability. This means pivoting from offering low-cost or no-fee incentives and high yields to creating new revenue-generating offerings.
- Those that do this successfully will come out leaner, more cost-efficient, and in the black.
In our report, Neobanks Confront Uncertainty: How Challengers Can Create a Lifeline as Funding Dries Up, we look at what neobanks can do in the short term to stay alive, and highlight some bigger changes on the horizon that could spell trouble for the struggling entities.