Data Drop: 3 Charts to Understand Online Habits of Moms and Kids

Mothers Take the Lead in Internet Usage

More children than ever are using mobile devices to access the internet, and mothers now take the lead in internet use overall. Nearly 98% of mothers with kids under the age of 18 will actively use the internet this year. Our forecast considers all mothers with children under 18—and while they’re not a one-size-fits-all demographic, their online habits reveal useful findings for marketers.

Key Question: How are children and mothers engaging with the internet, smartphones, and tablets?

KEY STAT: Nearly 33 million moms in the US will regularly use the internet this year, according to our latest forecast.

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