Data Drop: 6 Charts on Social Shopping by Product Category, by Platform

What Social Shoppers Are Buying and Where They Buy From

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About This Report
Shopping has spread across the entire social ecosystem. Our survey of social shoppers found that the kinds of goods and services people buy differ meaningfully across the platforms.

Shopping has spread across the entire social ecosystem. Our survey of social shoppers found that the kinds of goods and services people buy differ meaningfully across the platforms.

Facebook’s social shoppers do not stand out in any product categories

Thanks to the strong penetration of Marketplace, Facebook claimed the largest share of social shoppers in our survey. More than 60% of respondents said they’d purchased something while using Facebook in the 12 months preceding our poll. But that did not result in Facebook shoppers significantly overindexing for purchases in any specific product category.

First Published on Sep 3, 2024

authors

Max Willens

"Behind the Numbers" Podcast