Data Drop: 5 Charts You Need in 2025

From Gen Alpha to Social and Mobile Commerce

Report by Jennifer Pearson | Dec 26, 2024

Looking ahead to 2025, the convergence of generational shifts, technological advancements, and evolving consumer habits is reshaping the media and commerce landscape.

A majority of Gen Zers are now in their 20s

Over half of Gen Zers (58%) will be in their 20s in 2025, according to the US Census Bureau. The oldest are now 27, and about 72% of Gen Zers ages 20 to 24 were in the workforce as of November, per the US Bureau of Labor Statistics. Meanwhile, Gen Alpha, which we define as those born between 2013 and 2024, will comprise 14% of the population in 2025.

Here’s what’s in the full report

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Charts in This Report

US Population, by Generation, 2025 (% of total)Connected TV: Share of Time Spent per Day With Media by US Adults vs. Share of Total Ad Spending, 2019-2026 (% of time spent with media and % of total ad spending)

Extent to Which US Adults Trust the Results of AI-Generated Search Results, Sep 2024 (% of responses)Types of Content US Social Shoppers* Have Seen vs. Been Influenced by on Social Media, March 2024 (% of respondents)

US Retail Ecommerce Sales, by Device, 2024-2028 (billions and % of total)

authors

Jennifer Pearson

Contributors

Rahul Chadha: Director, Report Editing

Kyndall Krist: Senior Copy Editor

Penelope Lin: Director, Data Visualization

Amy Rotondo: Director, US Research

Emman Velasco: Chart Editor