Data Drop: 5 Charts on Grocery Technology

The grocery industry has undergone a significant transformation in recent years, as retailers invest in new technology to connect the in-store and online shopping experience.

The rise of digital grocery, smart carts, and more sophisticated loyalty programs is making grocery shopping a more convenient and personalized experience. In turn, retailers are using these platforms to unlock valuable customer data that can be used to power retail media networks for both in-store and online advertising.

But consumers have mixed opinions about the various digital tools aimed at helping them discover, shop, and purchase grocery products.

Here are five charts on the current state of consumer attitudes toward grocery technology.

Smart carts could be the next big thing for in-store shoppers

A high percentage of consumers are already used to seeing digital signage and smart labeling around the grocery store. By comparison, just 9% of shoppers have used smart carts. But there's a lot of interest: 64% of consumers said they are willing to try shopping with smart carts.