Data Drop: 5 Charts on Children’s Internet Habits

In 2024, 36.2 million children ages 11 and under will use the internet—around 12 million more users than in the 12-to-17 age group. Members of this young group, increasingly referred to as Gen Alpha, have a great deal of unstructured time, much of which they spend watching digital video or gaming. Here are five charts that take a closer look at their digital habits.

Children are more likely to use a tablet than CTV

This year, 80.0% of internet users ages 11 and under will use a tablet at least once a month, while 59.6% will use connected TVs (CTVs). Tablets offer more flexibility for children, freeing up other screens for parents and siblings, and providing entertainment on the go.