This data drop was written with the assistance of AI.
With the rise of online sports gambling, betting apps are surging in popularity. And while industry ad spending is slowing, leading digital players and emerging trends are reshaping the future of online wagering.
More bettors, and far more betting
Six years on from the Supreme Court ruling that paved the way, online sports betting in the US continues to gain ground. According to our forecast, the number of bettors will grow steadily in 2024 and 2025, closing in on 14% of the adult population. Digital now accounts for over 95% of all money wagered on sports in the US.
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