Data Drop: 5 Charts on Asia-Pacific Ad Spending

Digital Ad Spending Will Reach a Milestone in 2025, With India the Global Growth Leader

Report by Man-Chung Cheung  | Apr 21, 2025
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About This Report
Digital’s share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region’s digital ad spending will increase 8.6%, led by India, while China’s growth will slip noticeably amid the country’s economic struggles before a rebound the following year.
Topics
Total Media Ad Spending
Asia-Pacific

Digital advertising will dominate Asia-Pacific’s ad market in 2025, accounting for nearly 3 in 4 total media ad spending dollars, second only to North America. Growth will be fueled by emerging technologies like AI-driven targeting, retail media, and programmatic buying, with India outpacing the rest of the world in digital ad spending growth.

Digital will represent almost three-quarters of ad dollars in the region in 2025

Digital ad spending in Asia-Pacific is forecast to grow 8.6% in 2025, reaching $212.43 billion and accounting for 73.0% of total media ad expenditures—a measure by which it trails only North America. In comparison, Asia-Pacific’s total media ad spending will expand by 6.6% in 2025, reaching $290.84 billion.

India will lead Asia-Pacific in digital ad spending growth this year at 15.4% YoY, followed by Malaysia (10.2%) and Vietnam (9.7%). Regional digital ad spending growth will remain robust due to retail media, programmatic buying, and AI-driven ad targeting that reduce manual labor, adjust budget allocations on the fly, and improve segmentation. By 2029, digital will make up 77.8% of the total media ad outlay.

Digital Ads Will Capture More Than Three-Quarters of Asia-Pacific's Ad Spend in 2027 (billions in digital ad spending in Asia-Pacific, % change, and % of total media ad spending, 2024-2029)
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Charts in This Report

Digital Ads Will Capture More Than Three-Quarters of Asia-Pacific's Ad Spend in 2027 (billions in digital ad spending in Asia-Pacific, % change, and % of total media ad spending, 2024-2029)Video Will Surpass a Quarter of India's Digital Ad Spend in 2025, but Its Share Will Stagnate (% of total digital ad spending in India, by format, 2024-2029)
Digital Dominates Out-of-Home (OOH) Ad Spending in Australia (billions in digital out-of-home (OOH) ad spending in Australia, % change, and % of total OOH ad spending, 2024-2029)Video Accounts for Roughly Half of Japan's Digital Display Ad Spending (billions in video ad spending in Japan, % change, and % of total display ad spending, 2024-2029)
Meituan.com Will Lead Digital Ad Revenue Growth in China in 2025, While Baidu Will Falter (% change and billions in digital ad revenues in China of select companies, 2025)

authors

Man-Chung Cheung

Contributors

Vladimir de Leon
Chart Editor
Penelope Lin
Director, Data Visualization
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor