US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.
US digital bank account growth will remain fairly stagnant over the next four years. To tap what growth does exist, financial institutions (FIs) must understand whom to target and how to build relationships with them. Here are four charts on our outlook for digital account opening growth.
Digital account opening growth will slow next year before ticking back up
The number of US consumer bank account holders overall will remain fairly stagnant over the next few years, per our forecast. The US does not have a significant unbanked or underbanked population that FIs can easily persuade to open new accounts.
In the next few years, growth in accounts opened digitally will outpace growth in account holders overall—though it will be unspectacular, tapering in 2025 before picking up again in 2026. That acceleration will be tied to the shift to open banking in the US during the same period, which should make it easier for customers to switch banking providers for better digital experiences or rates.
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