Data Drop: 4 Charts on Sustainability and Consumer Behavior

Sustainability is a growing priority for consumers, but cost remains a barrier. While shoppers consider eco-friendly factors when shopping, many are unwilling to pay extra. Here are four charts that reveal how consumers feel about sustainability and how it affects their purchasing behavior.

Shipping is consumers’ top online shopping sustainability concern, though it’s not a factor for everyone

Almost 35% of US adults consider sustainability in shipping when shopping online, followed closely by product sustainability (33.3%), per a November 2024 ESW survey in partnership with EMARKETER. But nearly 30% don’t factor in sustainability at all. For those consumers, convenience and price may hold more sway.