Data Drop: 4 Charts on AI-Driven Email Automation

Artificial intelligence is revolutionizing email marketing through hyper-personalization and automation. The following four charts explore how the evolving technology is helping marketers deliver highly targeted and relevant content to their audiences, optimize campaign performance, and enhance the overall customer experience.

AI-driven hyper-personalization is the future of email marketing

Marketers worldwide believe AI-driven hyper-personalization will affect email automation more than any other factor in the coming years, according to an April 2024 survey from Ascend2. Other meaningful trends marketers cited include integration with chatbots and other emerging communication channels, advanced predictive analytics, and a focus on accessibility and inclusivity.