Market intelligence platform Sensor Tower tracks mobile and desktop display, mobile and desktop video and Facebook, Twitter, and YouTube ad spending for the top 800+ companies in each industry. We use its data to see how various social platforms are faring so far this year based on ad spending from different industries.
YouTube commands a large share of CPG and financial services ad spending, while Facebook takes in more retail ad dollars.
Sensor Tower and Insider Intelligence data shows what platforms are industry advertisers’ go-to, and where spending by sector is imbalanced.
- While Facebook and YouTube’s ad spending is more evenly distributed compared with Twitter, there are some notable standouts.
- Consumer packaged goods and financial services receive a larger share of YouTube spending.
- Retail share of ad spending is larger for Facebook and Twitter, while YouTube captures more auto spending share.