Data Drop: 25 Years of Mercado Libre in Latin America

How the Argentine Ecommerce Platform Has Transformed the Region’s Digital Economy

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About This Report
From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America’s digital economy.

With more than 76,000 employees and $50 billion in sales in 2024, Mercado Libre commands a market-leading presence in Latin America. These five charts demonstrate how the ecommerce giant continues to drive economic growth, financial inclusion, and digital transformation across the region.

Mercado Libre is the largest ecommerce player in Latin America

The company’s retail ecommerce business will surpass $50 billion in sales this year for the first time, according to our forecast. Mercado Libre’s continued multibillion-dollar investments into its ecommerce and fintech businesses will help the pure-play retailer solidify its dominance in every Latin American market where it operates. By 2026, 30% of every $10 spent online in the region will occur on Mercado Libre’s digital marketplace, up from slightly less than a quarter in 2022.

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Charts Editor
Emma Noyes
Graphic Designer, Data Visualization
Wendy Malloy
Director, Reports Editor
Sakina Thanawala
Copy Editor
Emman Velasco
Chart Editor