The world of retail is rapidly shifting online, leading to an explosion of data across multiple business functions. In fact, according to McKinsey and Company, the coronavirus pandemic alone has accelerated ecommerce growth by 10 years in less than three months.
But despite the vast amount of data available to retail marketers, it’s often not actionable.
Watch eMarketer One-on-One, a video interview where Carrie Tharp, vice president of retail and consumer at Google Cloud, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, on how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.
Watch and learn how to:
Carrie Tharp is vice president of retail and consumer at Google Cloud. Carrie is responsible for creating and executing Google Cloud’s global product, partner, and go-to-market strategy in the retail industry. She helps retail and consumer businesses unlock the power of the cloud, machine learning and AI to drive value for their businesses and improved customer experiences. Before Google, Carrie worked in the retail sector in a range of chief experience officer roles across different segments.
Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).