Daily Forecast: Douyin Sees Strong Growth in China, Outpacing WeChat and Weibo

eMarketer senior forecasting analyst Oscar Orozco breaks down our adoption estimates for Douyin, the Chinese version of TikTok, and reasons behind its popularity.

For more on mobile messaging trends, subscribe to the eMarketer Daily Newsletter.

Made possible by

Tealium

Tealium powers the new era of real-time customer engagement and marketing, enabling businesses to unlock their customer data and create more meaningful, relevant customer experiences. Our industry-leading customer data platform eliminates data silos to create a vendor-neutral data foundation that spans web, mobile, offline and IoT. Learn more at www.tealium.com

"Behind the Numbers" Podcast