Daily Forecast: Alibaba Becomes Less Reliant on Ad Revenues for Business in China

Daily Forecast: Alibaba Becomes Less Reliant on Ad Revenues for Business in China

eMarketer vice president of forecasting Monica Peart discusses our advertising estimates for Alibaba and details on the Chinese ecommerce giant’s new retail initiative.

For more on retail and ecommerce trends worldwide, subscribe to the eMarketer Retail Newsletter.

Made possible by

Advertising Week