Consumer packaged goods (CPG) and beauty brands that pivoted to D2C strategies during the pandemic are struggling to convince shoppers to unbundle individual purchases from their regular grocery and drugstore trips. But certain brands—including several disruptors leading the next wave of D2C growth—have shown that profitable D2C ecommerce sales can be achieved.
Key Question: What are the best strategies for CPG and beauty brands to grow their D2C ecommerce sales?
KEY STAT: Pure-play D2C beauty brands have dramatically increased their ecommerce sales from $2.3 billion in 2020 to $3.5 billion in 2022, per NielsenIQ.
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