Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.
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YOU'LL LEARN:
- Whether marketers are making the grade on customer experience efforts
- What level of personalization is impactful for consumers
- What content internet users desire in a post
- What Hootsuite and Classy offer as best practices for content marketing
