Customer 360: Overcoming Fragmented Data | Sponsored Content | Tech-Talk Webinar | On-Demand

Find out how the data cloud is opening up new opportunities for marketers. We were joined by Ganesh Subramanian, director, product marketing at Snowflake, who discussed how marketers are building powerful 360-degree views, refining segmentation, and driving personalization in every engagement, resulting in a higher return on marketing spend and lower costs.

Watch this webinar and learn how to:

• Construct powerful 360-degree views of your customers by accessing the full breadth of your data
• Drive personalization and measure attribution from your single source of truth
• Collaborate across IT and marketing to transform your processes toward becoming driven by data

Presenter:

Ganesh Subramanian is director, product marketing at Snowflake. Ganesh works with leaders to transform their businesses through their use of data. His prior experience includes growing software as a service (SaaS) businesses from $5 million to $100 million and consulting for healthcare, tech, and private equity clients while at Bain & Company. He holds bachelor’s degrees in chemistry and economics and a master’s degree in economics from NYU and an MBA from the Fuqua School of Business at Duke University.

Moderator:

Rimma Kats is an editorial director at eMarketer, covering all aspects of the digital marketing space. Previously, Rimma was associate editor at Mobile Marketer and Mobile Commerce Daily covering mobile, marketing and advertising.