In September, we published our first-ever estimates for AVOD viewers. Our AVOD estimate excludes YouTube and other services that rely heavily on user-generated content such as Twitch. Our AVOD estimate includes paid subscription services like Hulu and Paramount+, which feature advertising. It also includes free ad-supported services like The Roku Channel, Tubi, IMDb TV, and Pluto TV. This forecast is defined as individuals of any age who watch videos on an ad-supported platform featuring professionally produced content at least once per month.
AVOD viewership is expanding because more media companies that own traditional TV networks are investing in streaming (e.g., NBCUniversal’s Peacock, Fox’s Tubi, ViacomCBS’s Pluto TV and Paramount+, WarnerMedia’s HBO Max, and Discovery’s Discovery+).