The news: Consumers made more payments last year than ever before, and their habits revealed shifts in cash, credit card, and peer-to-peer (P2P) trends, per the Federal Reserve's 2024 Diary of Consumer Payment Choice.
On average, US consumers made 46 payments a month in 2023, seven more than in 2022.
Here are the top three trends that emerged:
Cash isn’t going away.
Why it matters: Despite cash’s decline, it’s an important part of consumers’ financial lives. Merchants that go cashless could face pushback, especially from older and lower-income customers, who tend to use cash more often.
Credit is the digitization winner.
What this means: Consumers are turning to credit cards for rewards and to finance strong spending as their excess savings dwindled. Strong rewards programs can help issuers capture this spending.
Digital P2P payment growth may have hit a ceiling.
Why it’s important: Mobile P2P payment providers like Venmo and Cash App will need to find new ways to boost growth if P2P payments have found a limit. They could shift their marketing to focus on other products in their mobile wallets, like their point-of-sale payments and buy now, pay later services.
The takeaway: Payment providers across the industry need to adapt to changing consumer payment preferences. For example, Visa’s slew of announcements last week show how the payment network is planning for the future and trying to stay competitive.
First Published on May 17, 2024