To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.
As US credit card digital account opening growth tapers, marketers will need to rethink acquisition strategies. Opportunities include credit card subscriptions, net worth analysis tools, and wallet-first cardholder experiences.
Key Question: How can card marketers leverage innovation to acquire customers amid headwinds?
Key Stat: The return of consumer risk to pre-pandemic levels has resulted in tightened credit card loan standards, crimping US credit card digital account opening growth—and calling for new thinking on how to acquire customers.
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Table of Contents
Executive Summary
Slowing acquisition growth means credit card marketers must innovate
Marketers can boost acquisition via subscriptions, net worth analysis, and wallet-first cardholder experiences
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