By the numbers: Credit card issuers wrote off $46 billion in seriously delinquent loans during the first nine months of 2024, a 50% jump from the same period in 2023, per BankRegData data reported by the Financial Times.
Why this is happening: Many consumers are still on a shaky financial footing.
What’s next? The Fed’s rate cuts may bring down credit card interest rates in 2025, making it easier for consumers to pay off their balances. But APRs may not fall as much as consumers hope.
Our take: Overall, we expect charge-offs to continue to rise annually in Q4 because they’re a lagging indicator—giving a peek into Q4 credit card issuers’ results, Capital One’s credit card charge-off rate for November hit 6.1%, up from 5.2% in 2023.
But credit card delinquencies may start to decline or flatten out on a monthly basis. That would signal modest improvements later in 2025 after accounting for seasonal trends in Q1.
This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.