CPG Retail Media Networks Perception Benchmark 2023

How 14 RMNs Rank According to CPG Digital Ad Buyers

About This Report
Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.

The future of retail media goes through grocery and consumer packaged goods (CPG). This report uses our proprietary first-party research to evaluate ad buyers’ perceptions of 14 of the most important retail media networks (RMNs) for CPG brands—and their performance along 13 attributes.

Key Question: What are the most valuable RMN attributes to CPG digital ad buyers, and how do those RMNs rank?

KEY STAT: CPG advertisers said traffic quality was the most important attribute in an RMN, with an average of 4.43 on a 5-point scale of importance—but the biggest opportunity gap for RMNs to address is with in-store/omnichannel purchase data.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. CPG Retail Media Networks Overview
  3. Important Attributes for CPG Retail Media Networks
  1. Retail Media Network Usage
  2. Retail Media Ad Formats
  3. The 2023 CPG Retail Media Network Benchmark Leaders
  1. Methodology
  2. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX








Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

First Published on Sep 12, 2023


Andrew Lipsman


Justin DeVoursney
Graphic Designer
Blake Droesch
Na Li
Director, Primary Research
Jennifer Pearson
VP, Research
Amy Rotondo
Director, US Research
Paul Verna
Principal Analyst

"Behind the Numbers" Podcast