The countries where ecommerce is most popular

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China will remain the world’s most penetrated ecommerce market in 2022, with 46.3% of the country’s retail sales taking place online. Rounding out the top three are the UK and South Korea, where ecommerce orders will make up 36.3% and 32.2% of retail purchases, respectively.

Beyond the chart: In absolute dollar amounts, China will eclipse the two runners-up with its nearly $3 trillion ecommerce market. The UK will register about $246 billion in digital sales, and South Korea will see roughly $143 billion. Only the US will rival China with more than $1 trillion in ecommerce orders, but they will represent just 16.1% of total retail sales.

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