The trend: Grocery startups promising delivery in 15 minutes or less have cropped up in urban areas around the world, raising millions of dollars from investors and reshaping cities’ retail footprints.
How we got here: Grocery delivery boomed during the pandemic, and its popularity shows no sign of abating.
A bullish outlook? These startups currently rely on a steady flow of VC capital and a surfeit of available commercial real estate to build market share, but these conditions won’t last forever.
The dark side of retail: Observers are particularly worried about how these startups will redefine communities.
The big takeaway: Ultrafast grocery delivery companies have big ambitions and deep pockets, but success is far from assured due to intense competition, high costs, and concerns from community activists.