The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.
Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examines the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.
Join this webinar and learn:
Live Date: May 13, 2021
Time: 2pm ET
Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.
Kevin Dean is chief operating officer at Infutor. Kevin oversees product initiatives with a focus on strategic growth. With more than 30 years of data marketing and information services leadership experience, Kevin was most recently the president and general manager at Experian Targeting and spent 10-years in executive roles at Equifax.
Eric Haggstrom is an eMarketer forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.