Meet the Analyst: Ad Measurement & Revenue Attribution | On-Demand

How to Confront Today’s Challenges, Including ATT and the Deprecation of the Third-Party Cookie

The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.

Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.

Watch this webinar and learn:

• Why it's critical to audit your metrics and map customer journeys
• Why Apple's AppTrackingTransparency (ATT) framework and the deprecation of third-party cookies will change these practices, and how to pivot your strategy
• What data clean rooms are, and what you need to understand about secure data collaborations
• What you should be doing to prepare for post-cookie attribution methods
• Plus! Kevin Dean, chief operating officer at Infutor Data Solutions joins the conversation