But the CivicScience study also found that one in three respondents preferred using a self-service checkout method. That number increased to 46% among the 18-to-34 age group. Two-thirds of respondents to GroundTruth's survey said self-checkout made an in-store shopping experience better than shopping online.
According to our February 2019 ecommerce survey conducted by Bizrate Insights, US internet users ages 18 to 34 were 19% more likely to use self-service checkout regularly than 35- to 54-year-olds, and this figure increased to 76% when compared with respondents ages 55 and older.
"Younger shoppers tend to be a bit more comfortable with technology," said eMarketer principal analyst Andrew Lipsman. "And they don't like waiting, so anything that streamlines the process is welcomed."
Above all, shoppers are looking for a quick and easy checkout experience, and they won't stand for (or in) long lines.