Consumers will pay up for more accurate AI responses—and sue over harmful ones

The news: Forty-two percent of Gen Zers and 61% of millennials said they’d pay for AI if it meant better, more accurate answers, per Pearl’s 2025 AI Accountability & Trust report.

In the pursuit of accuracy, exactly half of US consumers believe AI platforms are legally responsible for the answers they provide, including 53% of Gen Zers.

Affordable open-source: More AI companies are using open-source models to lower enterprise subscription costs, making higher-quality AI more accessible.