The news: Consumers prefer a hybrid model of care that combines in-person and virtual care over just telehealth or just in-person care, per a new GoodRx survey of over 1,000 patients and 600 providers.
Telehealth’s rise to relevance: Consumers flocked to telehealth amid the pandemic and became accustomed to its convenience, accessibility, and cost-friendly entry point.
Telehealth visits grant consumers convenience and accessibility. They can easily schedule appointments online instead of dealing with phone calls, and they can access providers on-demand, oftentimes 24/7, for their care needs.
Telehealth can also improve overall quality of care by tending to a more personalized patient-provider relationship. Around 40% of consumers say they interact with providers more because of telehealth.
And virtual visits are often cheaper than in-person visits. An average telehealth visit costs $79, while an in-person visit can cost more than double that.
What about consumers who aren't using telehealth? While there’s a chunk of consumers who prefer traditional in-person care, most just haven’t found the opportunity to try it.
The catch with hybrid care? Telehealth isn’t a one-size-fits-all solution across all specialties/patient needs, and high rates of virtual no-shows could threaten providers' plans to go hybrid.
Plus, 45% of providers said the no-show rates for telehealth visits were higher or much higher than in-person rates.