About 22% of respondents said they’d compare prices more than usual, while 21% said they’d be giving fewer presents to family members this year. One in five said they were worried about their finances.
By and large, the pandemic has greatly affected consumer spending, not only among consumers with low incomes, but upper-income consumers as well. People at all income levels have economized during the pandemic, and at least some of this economizing is bound to persist.
“Bargain-hunting will have special urgency for low-income households, as it did during their slow recovery from the Great Recession,” said Mark Dolliver, eMarketer principal analyst at Insider Intelligence and author of our recent report “Gauging Consumers Across Income Brackets.”