The stat: Four of the five retail mobile app features that consumers value the most are those that connect the physical and digital shopping experience.
How we got here: The pandemic reshaped consumers’ omnichannel expectations, which are now often mediated by a retailer’s mobile app.
What this means for retailers: Retail mobile apps featuring specific functionalities can be the means to a superior customer experience, especially those that allow customers to plan their journeys as well as foster speed and convenience.
Go further: For more on what makes retail mobile apps sticky as well as which retailers’ apps had the most valuable features, see our US Retail Mobile App Features Benchmark 2022.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail and ecommerce industries. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.