Who’s shopping in-store? Almost two-thirds (63%) of US consumers plan to do at least some of their holiday shopping in-store this year, up from 58% last year, per JLL.
- 18- to 24-year-olds are the most likely to do holiday shopping at the mall, with 63% reporting they are very or somewhat likely to engage in the behavior, per CivicScience.
- Also more likely to shop at the mall: consumers who are in a financially secure situation post-pandemic.
Try it before you buy it: According to JLL, 54.5% of consumers say being able to touch and see products before buying is the thing they enjoy most about in-store shopping.
- Higher-earning consumers (those making $100,000–$200,000 per year) are more likely to enjoy the holiday ambiance, shopping with others, and getting expert sales advice.
- Still, you can’t make everyone happy. Nearly one-third (31%) of consumers said they don’t like anything about holiday shopping in stores, per CivicScience.
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