By the numbers: Most US consumers aren’t using digital wallets for anything beyond financial services, PYMNTS Intelligence and Google Wallet survey fielded in January.
Why it matters: While the share of consumers using wallets for non-payments services is much higher among Apple Wallet and Google Wallet users, it’s still minimal considering the investments both wallets have made in expanding their non-payment services.
Our take: Non–payment services adoption may be higher now than in January given these more recent launches. But while wallet providers have dreams of replacing consumers’ physical wallets, getting consumers to do that may take longer than they hope.
To help boost adoption of these non-payment services, the providers need to raise awareness of these features and cross-promote them in their wallets.
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