This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.
Connected TV (CTV) is one of the hottest ad markets. Its annual growth rate will again outpace total digital ad spending’s growth this year, per our forecast.
KEY QUESTIONS
What is CTV?
How big is the market and what’s driving growth?
How can you buy CTV advertising?
Which companies are gaining market share?
KEY STAT: CTV will account for about one-tenth of US total digital ad spending in 2023.
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