Time Spent With Connected Devices 2023

Mobile and CTV Become Even More Dominant

Report by Yoram Wurmser  | Jun 12, 2023
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Table of Contents
Report Snapshot
Mobile still generates the majority of digital time.
Consumers turn to different devices for different activities.
Advertisers struggle to align ad dollars with the scale of CTV.
How should advertisers and brands adjust to changing device patterns?
Sources
Media Gallery
About This Report
In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.
Topics
Time Spent with Media
United States
Table of Contents
Report Snapshot
Mobile still generates the majority of digital time.
Consumers turn to different devices for different activities.
Advertisers struggle to align ad dollars with the scale of CTV.
How should advertisers and brands adjust to changing device patterns?
Sources
Media Gallery

Report Snapshot

Adults will spend more than 7.5 hours on connected devices per day in the US this year, up an hour from 2020. Over half of that digital time spent will be on mobile devices, while another quarter will be on rapidly growing connected TVs (CTVs).

Key Question: Where are US consumers spending their online time, and what does that mean for advertisers?

KEY STAT: Mobile and CTV will capture more than three-quarters of US digital time spent in 2023.

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Table of Contents

  1. Report Snapshot
  2. Mobile still generates the majority of digital time.
  3. Consumers turn to different devices for different activities.
  1. Advertisers struggle to align ad dollars with the scale of CTV.
  2. How should advertisers and brands adjust to changing device patterns?
  3. Sources
  1. Media Gallery

Charts in This Report

CTV Underindexes in Ad Spend

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authors

Yoram Wurmser

Contributors

Ross Benes
Senior Analyst
Chris Keating
Director, Research
Jessica Lis
Analyst, Technology
Oscar Orozco
Director, Forecasting