When it comes to non-TV video content, YouTube takes the crown

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YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like. Facebook ranks a close second, with 60% consuming that content on the social media platform, while Instagram, Twitter, and TikTok round out the top five.