CNN moves to paid digital model as TV ad revenues decline

The news: CNN launched a $3.99/month digital paywall for US users, requiring a subscription after a set number of free articles.

  • Hinted at in July, the move aligns with a growing trend among media outlets like The New York Times, which have had success boosting digital revenues through subscription models.
  • Subscribers will gain access to perks like exclusive election coverage, original documentaries, and fewer ads.

First Published on Oct 1, 2024

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