The ongoing evolution of the Chief Marketing Officer role is a topic that frequently dominates panels at ad industry events. According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
In an August 2018 survey of 250 senior-level marketing decision makers worldwide conducted by Forrester Consulting and Accenture Interactive, 26% of respondents said that when it comes to innovation over the next 12 months, one of the key elements of the CMO role will be driving a new technology strategy. This was tied for the most popular response in the survey, indicating how technology is commanding attention from C-suite marketers.