Chrome’s New Path for Privacy
A Consent-Based Model Means De Facto Cookie Deprecation
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Here’s what’s in the full report
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Table of Contents
- Executive Summary
- Google won’t kill third-party cookies in Chrome, but consumers effectively will
- How should advertisers react to Google’s U-turn on third-party cookies?
- Sources
- Media Gallery
Charts in This Report
Almost 90% of US Browsers Could Become Cookieless Long Term (top 4 US browsers % of market, by presence of third-party cookies, July 2024 vs. posited future*)Less Than 1 in 5 US Consumers Always Accept Third-Party Cookies When Given the Choice (% of US consumers, May 2024)
The Share of US iOS Users Who Have Opted In to AppTrackingTransparency (ATT) Has Gone Up (% of US iOS users opted in to ATT, Q2 2021*-Q2 2024)About Half of US Marketers Were Using or Planned to Use Privacy Sandbox APIs This Year (% of US marketing and advertising professionals who planned to use select cookieless solutions, Nov 2023)
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authors
Evelyn Mitchell-Wolf
Contributors
- Erika Huber
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Data Specialist
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Max Willens
