In China, social media is becoming a social marketplace

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

About 44% of internet users in China used social networks like WeChat and Douyin (the sister app of TikTok) to purchase goods or services in 2020. That figure will surpass 50% by the end of 2024, as consumers and social media platforms alike reimagine online shopping.

More like this:

• Audio: What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks
• Article: Pinterest pushes for conversions with new Shopping List feature
• Article: OOH advertising returns in China, bearing new opportunities